Is It Worth Taking A Course In Digital Marketing?
Of the many habits that successful individuals and businesses have, a desire and willingness to invest in new knowledge can be argued as the most beneficial.
Is it worth taking a course in digital marketing? Yes, with the increasing affordability of online courses, matched with the widespread benefits of digital marketing in todays world, taking the time to invest in a digital marketing course would prove to be a very wise investment.
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Why marketing?
Simply put marketing and sales are two business skills that are just as important in personal life as they are in business.
In business your marketing is what decides what kind of customers you acquire, what those customers think of you, and how much they like you.
The same can be said in your personal life. You are constantly projecting to other “who” you are and “what” your about. This will have a major impact on the friends you make and scenarios you find yourself in.
"As a business owner, shouldn't I just hire a marketer?"
This is a common question and the answer is two fold. If you just started your business yesterday, and you want to slingshot your business as fast as possible, you should definitely find a quality course to get you up to speed.
If you are just starting, the fact is that you most likely won’t have the capitol to hire a marketer right away. That YOU are the marketing director for your company.
If you are fortunate enough to have built or acquired a business, that can afford to hire an employee for strictly marketing or hire an outside firm, you are going to want to at least have a basic understanding of the topic to know what your getting.
The job of the owner is to have a broad understanding of a lot of things, so that he or she can hire specialized people for each of those positions.
Benefits of an online course over individually studying
Everything that you need to know to be successful in marketing is available for FREE somewhere on the internet.
The problem with information is usually not its availability but the TIME it takes to find it.
This is what makes courses and books so valuable, when you purchase a course or book keep in mind what you are really purchasing….TIME.
Someone else has gone down the path that you are about to embark upon and documented that journey for your benefit.
Consolidation is another great aspect of courses and books, the fact is that if you have 1000 pages of information, only about 200 pages of that information is going to be highly valuable and usable. This is also known as the 80/20 rule, 80% of your result will come from 20% of the information.
“This is also known as the 80/20 rule, 80% of your result will come from 20% of the information.”
Are Online Courses Worth The Money
Yes, most online courses are worth the money. The reason for this is due to the leveraging ability of digital products. For this reason you can actually get a lot more value than you pay for.
So this is how the leverage of an online course works..
COST
The cost of a course cost breakdown may look like this
- Time spent learning- 1000 hrs @ a conservitive $20/hr -$20,000
- Cost to design the course – $1500
- Time spent creating tools, worksheets and video’s for the course,100 hours @ $20/hour – $2,000
Total – $23,500.00
So with these very simplified numbers if the said course was a physical product and you could only sell it you ONE person. The creator would have to charge an excess of $23,500. to make any profit.
Luckily for us digital product are widely different than physical products
The beauty of digital products lies in the fact that once created, the same product can be sold again and again. This means that if the creator can find a way to sell their product to 235 people, they could sell the product for only $100!
This is a win win for both parties, the creator gets compensated for their hard work and knowledge, while the buyer gets a course worth $23,500 for only $100.
This is the awesome power of the online education industry.
Ending points
So if you are looking into an online marketing course, we think it would be worth the investment. A good course will teach more than just marketing for your business, if it is a good course you will learn the basics of communication and what drives us humans to make the decisions that we do on a daily basis. Thanks for reading!
Want to see what a digital marketing course can do for you?
If you are interested in taking a course in digital marketing, we would like to recommend The Online Marketing Classroom. It is a great starting point if you are new to online courses and marketing online.
The base course starts at only $37 per month and comes with a 60 day money back guarantee.
If you would like to check it out you can find out more information HERE
